Bibliographic citations
Flores, L., Llontop, S., Llontop, P., Farje, Y. (2021). Proyecto de comercialización de filete de cuy envasado al vacío en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/656206
Flores, L., Llontop, S., Llontop, P., Farje, Y. Proyecto de comercialización de filete de cuy envasado al vacío en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2021. http://hdl.handle.net/10757/656206
@misc{sunedu/3005241,
title = "Proyecto de comercialización de filete de cuy envasado al vacío en Lima Metropolitana",
author = "Farje Macedo, Ysenia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2021"
}
This research paper identifies the interest of the Peruvian consumer in cuy meat. It was found in market studies, interviews, landing page and fan page, that consumers consider the high nutritional value and exquisite flavor of Cuy. There is a potential market demand for the cuy meat, but a little real demand since the current supply has an inadequate presentation, which exposes the head, nails and legs of this animal. This is how MICKUY was born, with an offer of Cuy Fillet breaded in Andean cereals and vacuum packed, which will be sold online, through deliverys, in its first stage, and then in direct and indirect distribution channels. The raw material of this project is accessible and at a competitive cost, obtaining it is guaranteed throughout the year. According to estimates, the unit cost of the finished product is S / .12.25 and the suggested retail price was set at S /. 30.00, which gives us an attractive margin. For the start-up of the project in its first stage, S /. 75,106 the founding partners will contribute 40% and the remaining 60% will be covered by external investors and a bank loan. This project is viable because the TIR is 25% and VPN of S /. 542,274. The business is profitable, feasible and attractive to potential external investors.
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