Bibliographic citations
Uriarte, C., (2018). Minería de datos para mejorar la toma decisiones en el área de gestión al cliente de telefónica del Perú zonal Tarapoto [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/2682
Uriarte, C., Minería de datos para mejorar la toma decisiones en el área de gestión al cliente de telefónica del Perú zonal Tarapoto []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2018. http://hdl.handle.net/11458/2682
@misc{sunedu/2844167,
title = "Minería de datos para mejorar la toma decisiones en el área de gestión al cliente de telefónica del Perú zonal Tarapoto",
author = "Uriarte del Aguila, Chanith",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2018"
}
This thesis entitled, "DATA MINING TO IMPROVE THE DECISION MAKING IN THE TELEFONICA CUSTOMER MANAGEMENT AREA OF PERU ZONAL TARAPOTO", has as its general objective, to determine the use of data mining in the decision-making process in the customer management area of Telefónica del Perú zonal Tarapoto; In order to fulfill the objective first, the decision-making processes in the area of customer management had to be analyzed, finding certain shortcomings; Having clear the analysis, we went on to design and implement the system with data mining tools to measure the results in the decision making process with the use of the application with data mining. For the development of this thesis "DATA MINING TO IMPROVE THE DECISION MAKING IN THE TELEFONICA CUSTOMER MANAGEMENT AREA OF PERU ZONAL TARAPOTO", carried out in telephone of the zonal Tarapoto Peru, the current environment of data mining was taken as a basis since an analysis of its importance, origin and implementation was presented, going through the description of existing methodologies to develop a project in this research area. At the same time, it makes its management in the business processes related to the Customer Relationship Management (crm) strategy for making business decisions and splitting the client. As well as for the culmination of this project, information was collected, interviews were used, observation techniques; for the analysis and design the UML was used, which is a visual modeling language and the RUP (unified rational process) methodology was used. In this investigation we worked with the client management area, the evaluation of the speed of information processing was improved from regular to good and very good. As a result In the performance in the work with the current tools 75% was obtained in the qualification of regular while with the application of the tool the evaluation of the performance improved to 100%.
This item is licensed under a Creative Commons License