Bibliographic citations
Huaman, N., Saldaña, M. (2018). Viabilidad económica y financiera del proyecto de inversión para la producción y comercialización de manjar blanco de papa en la ciudad de Cajamarca, durante el año 2017 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/12661
Huaman, N., Saldaña, M. Viabilidad económica y financiera del proyecto de inversión para la producción y comercialización de manjar blanco de papa en la ciudad de Cajamarca, durante el año 2017 [Tesis]. PE: Universidad Privada del Norte; 2018. https://hdl.handle.net/11537/12661
@misc{sunedu/2808357,
title = "Viabilidad económica y financiera del proyecto de inversión para la producción y comercialización de manjar blanco de papa en la ciudad de Cajamarca, durante el año 2017",
author = "Saldaña Arteaga, Marco Antonio",
publisher = "Universidad Privada del Norte",
year = "2018"
}
This research thesis entitled "Economic and Financial viability of the investment project for the production and marketing of white potato delicacy in the city of Cajamarca, during 2017", has been developed with the purpose of determining that there is a large percentage of people They opt for natural and nutritious products, that is, identifying the different needs and diseases that have been occurring year after year in the population due to bad eating habits. The main studies carried out in this project were: General, Market Study, Technical Study, Legal Study, Organizational Study and a Financial Plan. In the Market Study, the product to be marketed is defined and the target market of the project is determined, which is made up of Cajamarca families from the urban area of the Cajamarca district. The Technical Study shows the justification for the location of the plant. production is also determined the size of the project and the unsatisfied gap that is intended to cover. The productive process of the elaboration of our product is described, in the Organizational and Legal Study we describe the type of organization that the company will have, a Limited Liability Company (SRL) and the company's policies are determined. The organizational structure, the profile of each position and the personnel requirements are presented. Finally, the legal, tax and labor aspects are developed. The Financial Plan defines the investment to be made, the financing of the project, the income and expenditure budgets. The balance point is also determined, the Financial Statements such as the Balance Sheet, Profit and Loss State and Economic and Financial Cash Flow are shown and As a result of this thesis it has been concluded that the evaluation of the project is 10 years, with a CAPM of 16.78% and a WACC = of 16.12%, obtaining as results the following financial indicators: VANE = S /. 315 496 and VANF = S /. 301 392 with a TIRE = 78%, TIRF = 99%. In precise terms the project is viable from the point of view of market, technological, legal, administrative and economic. KEYWORDS: Production, commercialization, viability, economic, financial.
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