Bibliographic citations
Montenegro, M., (2020). La comunicación externa y la reputación corporativa de la ONG ‘Enseña Perú’ en los alumnos de la Institución Educativa ‘Fe y Alegría 29’, marzo-diciembre 2019 [Tesis, Universidad Privada del Norte]. https://hdl.handle.net/11537/26365
Montenegro, M., La comunicación externa y la reputación corporativa de la ONG ‘Enseña Perú’ en los alumnos de la Institución Educativa ‘Fe y Alegría 29’, marzo-diciembre 2019 [Tesis]. PE: Universidad Privada del Norte; 2020. https://hdl.handle.net/11537/26365
@misc{sunedu/2803125,
title = "La comunicación externa y la reputación corporativa de la ONG ‘Enseña Perú’ en los alumnos de la Institución Educativa ‘Fe y Alegría 29’, marzo-diciembre 2019",
author = "Montenegro García, Madison Milagros",
publisher = "Universidad Privada del Norte",
year = "2020"
}
The objective of the research was to establish the relationship between external communication and the corporate reputation of the ONG ‘Teach Peru’ in the benefited students of the ‘Faith and Joy’ Educational Institution 29; using a basic type quantitative approach study, correlational level and non - experimental - cross - sectional design. For the study, 100 participants were surveyed and a questionnaire was applied. Among the main results, it is highlighted that most of the participants have a regular corporate reputation, with a percentage of 76%, followed by 19% perceive a bad reputation, while 5% have a good reputation. Thus, it is also hinted that 57% perceive bad external communication followed by 40% that perceive regular external communication, while 3% indicate that there is a good level. On the other hand, a statistically significant relationship was found between the dimensions of external communication (operational external communication, strategic external communication, and notorious external communication), since they yielded p <1%. It is concluded that there is a statistically significant relationship between external communication and the corporate reputation of the NGO Teach Peru in the students benefiting from the Faith and Joy 29 educational institution. Furthermore, these variables (external communication and corporate reputation).
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