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Palacios, C., (2020). Proyecto Inspira "APAVIT" [Universidad de Lima]. https://hdl.handle.net/20.500.12724/11797
Palacios, C., Proyecto Inspira "APAVIT" []. PE: Universidad de Lima; 2020. https://hdl.handle.net/20.500.12724/11797
@misc{sunedu/2792927,
title = "Proyecto Inspira "APAVIT"",
author = "Palacios Montero, Cristina Karen",
publisher = "Universidad de Lima",
year = "2020"
}
Title: Proyecto Inspira "APAVIT"
Authors(s): Palacios Montero, Cristina Karen
Keywords: Tourism; Comunicación en las organizaciones; Agencias de viajes; Empresas turísticas; Turismo; Organizational communication; Travel agents; Tourism companies; COVID-19
OCDE field: http://purl.org/pe-repo/ocde/ford#5.08.00
Issue Date: 2020
Institution: Universidad de Lima
Abstract: En este proyecto se desarrolla la propuesta de comunicación, para la Asociación Peruana de Agencias de Viaje “APAVIT” bajo el contexto post cuarentena generada por la pandemia COVID-19, el objetivo principal es dar a conocer APAVIT, además de promover el uso de las agencias de viaje mostrando sus beneficios. La campaña tendrá como concepto creativo “Que la seguridad te inspire a viajar” y estará enfocada en turistas
nacionales mayores de 21 años de NSE A, B y C, con duración de dos meses.
In this project the communication proposal is developed for the Peruvian Association of Travel Agencies "APAVIT" under the post-quarantine context generated by the COVID-19 pandemic, the main objective is to publicize APAVIT, in addition to promoting the use of travel agencies showing their benefits. The campaign will have as a creative concept "May safety inspire you to travel" and will focus on national tourists over 21 years old of NSE A, B and C, lasting two month.
In this project the communication proposal is developed for the Peruvian Association of Travel Agencies "APAVIT" under the post-quarantine context generated by the COVID-19 pandemic, the main objective is to publicize APAVIT, in addition to promoting the use of travel agencies showing their benefits. The campaign will have as a creative concept "May safety inspire you to travel" and will focus on national tourists over 21 years old of NSE A, B and C, lasting two month.
Link to repository: https://hdl.handle.net/20.500.12724/11797
Discipline: Comunicación
Grade or title grantor: Universidad de Lima. Facultad de Comunicación.
Grade or title: Licenciado en Comunicación
Juror: Decaroli Liendo, Rosario; Bernal Quijano, Miguel; Levi Velazquez, Francisco
Register date: 20-Oct-2020; 20-Oct-2020
This item is licensed under a Creative Commons License