Bibliographic citations
Sevilla, M., (2019). Plan de negocio de operador turístico para avistamiento de aves en el Área de Conservación Regional (ACR) Humedales de Ventanilla, distrito de Ventanilla, provincia constitucional del Callao-Región Callao [Universidad de Lima]. https://hdl.handle.net/20.500.12724/10527
Sevilla, M., Plan de negocio de operador turístico para avistamiento de aves en el Área de Conservación Regional (ACR) Humedales de Ventanilla, distrito de Ventanilla, provincia constitucional del Callao-Región Callao []. PE: Universidad de Lima; 2019. https://hdl.handle.net/20.500.12724/10527
@misc{sunedu/2792208,
title = "Plan de negocio de operador turístico para avistamiento de aves en el Área de Conservación Regional (ACR) Humedales de Ventanilla, distrito de Ventanilla, provincia constitucional del Callao-Región Callao",
author = "Sevilla Indiveri, Marcelo David",
publisher = "Universidad de Lima",
year = "2019"
}
This business plan aims to show the economic viability of implementing a tour operator for birdwatching in the Regional Conservation Area (ACR) Ventanilla Wetlands, for which a bibliographic market study was done based on information provided by an institution attached to the Ministry of Foreign Trade and Tourism. Furthermore, it is intended to show through the different sections of this paper, the potential that Peru has in this type of tourism, which, although is an activity that is running in different parts of the country, it is still relatively scarce in Lima and almost null in Callao Region, for which a marketing plan using Michael Porter´s criteria has been developed. Regarding to the Operations Plan, a description is made of what will be the service provided by the company posed, as well as the main characteristics of the place where the service would be performed, such as its location with UTM coordinates, climate, hydrology, etc.
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