Bibliographic citations
Rivadeneyra, M., (2018). Impacto de la comunicación en la reputación : una aproximación desde la cultura organizacional. Caso: Empresa azucarera en la costa del Perú [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/12050
Rivadeneyra, M., Impacto de la comunicación en la reputación : una aproximación desde la cultura organizacional. Caso: Empresa azucarera en la costa del Perú []. PE: Pontificia Universidad Católica del Perú; 2018. http://hdl.handle.net/20.500.12404/12050
@mastersthesis{sunedu/2661019,
title = "Impacto de la comunicación en la reputación : una aproximación desde la cultura organizacional. Caso: Empresa azucarera en la costa del Perú",
author = "Rivadeneyra Rivadeneyra, Melissa Rosemary",
publisher = "Pontificia Universidad Católica del Perú",
year = "2018"
}
The objective of this investigation is to identify and analyze the impact of internal communication on the configuration of reputation within an organization, through the case study of a sugar company on the coast of Peru, from the approach of the organizational culture. This investigation bets on perspective of the organizational study of reputation, which values the internal benefits from having a positive and steady reputation, within the framework of the Theory of Resources and Capacities. As well as the perspective of sociopsycological communication, on the framerok of the Theory of Systems, which brings a holistic vision. To achieve this proposed objective, a mixed investigation was carried out, applying qualitative and quantitative techniques such as surveys, focus groups, the field log and observation; which found that internal communication plays an important role in configuration of the reputation that workers have over the company -which varies according to the working conditions of each group of collaborators- due to it can contribute to the improvement or strengthening, being essential to understand the organizational culture of the institution. Therefore, communication and internal reputation needs to be permanently evaluated, analyzed and managed, valuing aspects such as the importance of active listening, feedback, horizontal communication, motivation and empathy with workers.
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