Bibliographic citations
García, D., Saavedra, M., Sánchez, R., Portugal, E. (2017). La influencia de la responsabilidad social empresarial en el comportamiento de compra de desodorantes en Lima Metropolitana en consumidores varones entre 25 y 30 años [Pontificia Universidad Católica del Perú]. http://hdl.handle.net/20.500.12404/8745
García, D., Saavedra, M., Sánchez, R., Portugal, E. La influencia de la responsabilidad social empresarial en el comportamiento de compra de desodorantes en Lima Metropolitana en consumidores varones entre 25 y 30 años []. PE: Pontificia Universidad Católica del Perú; 2017. http://hdl.handle.net/20.500.12404/8745
@mastersthesis{sunedu/2654563,
title = "La influencia de la responsabilidad social empresarial en el comportamiento de compra de desodorantes en Lima Metropolitana en consumidores varones entre 25 y 30 años",
author = "Portugal Chang, Eyleen",
publisher = "Pontificia Universidad Católica del Perú",
year = "2017"
}
Corporate Social Responsibility has gained international relevance. In Peru there are few empirical studies that provide insight into their impact on the consumer. This research aims to determine whether there is the influence of CSR actions on purchasing behavior of deodorant consumers only considering Peruvian males between 25 and 30 years old in Metropolitan Lima. The experiment was developed under the Methodology of Discrete Choice Models in order to quantify the purchase intention and willingness to pay for social responsibility actions developed by companies. The experiment was conducted using a convenience sample of 132 consumers in Metropolitan Lima. Considering the segment analyzed, the research provides empirical evidence of the relationship between corporate competences and Corporate Social Responsibility in purchasing behavior of deodorant consumers in Metropolitan Lima. The result of the study concludes that the effect of corporate competences as a whole is superior to Corporate Social Responsibility. This thesis is an extension of the scope of the doctoral research of Professor Percy Samoel Marquina Feldman, "The influence of corporate social responsibility on purchasing behavior of Peruvian consumers” (CENTRUM Católica, Lima, Perú, 2009). This thesis seeks to validate whether the relationship originally identified by Professor Marquina presents similary in the category of deodorants, as the author suggests in its final recommendations. With the author's permission, we use parts of his thesis, particularly in relation to the review of literature and method
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