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Browsing by Subject Cuerpo positivo
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Showing results 1 to 1 of 1
info:eu-repo/semantics/bachelorThesis
El Body Positive como recurso motivador de la intención de compra de las marcas hedónicas. Caso Cyzone
Yarango Alcocer, Yolanda Fátima
Asesorado por
Mezarina Castilla, Melina Haydee
21-Aug-2020
Universidad Peruana de Ciencias Aplicadas (UPC)
Cuerpo positivo
;
Marcas hedónicas
;
Intención de compra
;
Autoconcepto
;
Obesidad
;
Sobrepeso
;
Body positive
;
Hedonic brand
;
Purchase intent
;
Self-concept
;
Obesity
;
Overweight